VALE GENTIL PHOTOGRAPHER

Vale is a photographer and a mom. Family photography is her act of rebellion against time, her "memory revolution".

For her, a picture is much more than an image, it is a magical and unrepeatable moment. In each session she seeks to create a unique space
that represents the authenticity and the love that exists between the
persons she photographs.
Her intention is to go beyond the visual aspect of photography, offering the world
simple moments of unconditional love and connection between
loved ones.

I WORKED ON

+ Background research and branding questionnaire

+ Market research and benchmarking

+ Defining the brand core, storytelling, and brand archetype

+ Primary logo, secondary logo, and submark

+ Brand guidelines

+ Creative direction for social media

Primary logo

Un isologo compuesto por una ilustración
minimalista y orgánica de una rama de
Eucalyptus que reprensenta la frescura de la infancia y la belleza de lo simple y natural, en composición con el logo de “ Vale Gentil
Photographer” en una tipografía de finos
trazos, sans serif, que compensa el peso
visual de la ilustración sin sobrecargar la
composición.

Se trabajó en el kerning entre letras para
lograr mayor equilibrio visual y mejor
legibilidad.