INBOUND MARKETING STRATEGY FOR BRANDS

«A GOOD MARKETING STRATEGY MUST BE ADAPTED TO YOUR IDEAL CONSUMER, YOUR BRAND IDENTITY AND YOUR BUSINESS GOALS.
SO THAT YOUR PRODUCT OR SERVICE REACHES THE RIGHT PERSON, CAUSES THEM A SPECIFIC EMOTION AND ADDS VALUE TO THEIR LIFE AT THE RIGHT MOMENT "

If you are new to the world of digital marketing or if you are not seeing the results you expected then you are in the perfect place to start.

I will help you position your brand through the different channels available on a digital and physical level. I will analyze your website and your social media along with that of your main competitor and the best in the market, to learn from their strengths and improve what they are failing at. 


We will then develop a global marketing strategy tailored to your business objectives, your buyer persona and your brand identity so that your product or service reaches the right customer at the right time.

STAGES

  1. Company analysis: 
    A. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
    B. Website, social media and current brand marketing strategy (if any)
  2. Market study:
    A. Analysis of one or the competitors
    B. Benchmarking: analysis of the strengths of the 2 best brands in the market
  3. Definition of the buyer persona (ideal client) and the buyer's journey: analysis of the target audience and their journey as a buyer. 
  4. Definition of goals for the marketing strategy:
    according to commercial objectives, buyer persona and market study
  5. Definition of a step-by-step content strategy and plan:
    Pillars: optimize, maintain and manage
  6. Content pillars for SEO optimisation
    keywords to correctly position the web page in search engines
  7. Positioning strategy in social media: 
    A. Organic positioning
    B. Paid positioning (facebook, instagram and google ads) 
  8. Sales Pipeline Stages:
    Final analysis of the buyers journey from being a potential client (lead) until closing the sale and becoming a prospect

RESULTS

Once the global strategy for your brand has been carried out, you will have a step-by-step guide that will allow you to implement digital and physical marketing actions and guide your team in the implementation of these tools.

As you progress, and if you correctly apply the marketing and brand identity guidelines, your product or service will position itself in the market, gain prestige, visibility, and a loyal audience that will feel identified with what you offer and will be eager to buy and recommend you.

DO YOU NEED MORE INFORMATION, DO YOU WANT TO KNOW MY RATES? PLEASE CONTACT ME THROUGH THIS FORM FORM OR THROUGH SOCIAL MEDIA