TAMBO LA ISLA

“Tambo la isla” is a family business founded by Carlos in Isla Grande, Maipú Mendoza. They focus on the production of high-quality artisan dairy products.

For Carlos it was essential to promote the consumption of regional products and pay tribute to his grandparents.
In his childhood, milk was a product that generated a human bond: the milkman left it at the door, then the mothers asked their children to boil it, to finally consume it.
From the simple moments, unforgettable memories were born.
When I started designing the brand identity, I took into account 4 key concepts:
Childhood memories, simple life, handcrafted, and high-quality products.

https://www.instagram.com/tambo_laisla

I WORKED ON

+ Background research and branding questionnaire

+ Market research and benchmarking

+ Defining the brand core, storytelling, and brand archetype

+ Primary logo, secondary logo, and submark

+ Uniform design

+ Brand guidelines

REVIEW

«“The experience was highly satisfactory, initially a field survey was carried out, very pleasant and clear interviews. Then a brand strategy was devised, and finally the design, where every suggestion on my part was accepted and discussed on good grounds.

Julia seems like an ideal person to continue working in the future, she contributes a lot, is positive and very creative.

Highly recommended for this type of work. "

Carlos, fundador de «Tambo la isla»

Primary logo

I used the typeface “Liberton display” inspired by vintage product labels in order to honor the days of the milk delivery boy and Carlos's childhood.

It is a typographic, balanced, and functional logo, versatile for different media.

SUBMARK

Submark: The illustration of a milk bottle as the brand's mascot gives the project a fun and innocent personality.

It can be used with or without the primary logo.

SECONDARY LOGOS

APLICATIONS

Isotype

FONT PAIRING