ABOUT

"Fresca" is a high-quality, timeless, and avant-garde clothing brand founded by Josefina and Azul.
They were looking for an identity that represented the union between the transgressive and the minimalist, with a fresh and modern image at the same time.
They remarked on their love for nature and desolate landscapes, which would be included in the brand's photoshoots.
When designing the logo and the other graphic pieces, I kept in mind the concepts of elegance, timeless fashion, and natural elements.

I WORKED ON

+ Background research and branding questionnaire

+ Market research and benchmarking

+ Defining the brand core, storytelling, and brand archetype

+ Primary logo, secondary logo, and submark

+ Brand guidelines

+ Stationary

+ Label and hangtag design