ESTUDIO VE
Valentina and Eugenia are two architects passionate about interior design
and color lovers.
They design spaces partnering up with their clients, listening to their specific needs both at a functional and emotional level and making them part of the process.
Their goal is to transcend functionality and generate environments with a positive impact on the lives of those who inhabit them.
I WORKED ON
+ Background research and branding questionnaire
+ Market research and benchmarking
+ Defining the brand core, storytelling, and brand archetype
+ Primary logo, secondary logo, and submark
+ Brand guidelines
+ Creative direction for social media
Primary logo
A bold and contemporary logo, composed by
a sans serif light font and a calligraphic bold font.
The contrast between the minimalist and refined lines of the
word “ESTUDIO VE” and the organic lines of the initials
“VE” bring dynamism and freshness to the composition.
The stars represent the light of love and joy that
embraces Estudio VE in all its processes.
LOGO VARIANTS
VALUES
ART DIRECTION FOR SOCIAL MEDIA
APLICATIONS
FONT PAIRING
COLOR PALETTE
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