“La Dichosa Loteo de Campo” is a real estate development founded by five friends who love nature and outdoor life, with the desire to face a new challenge and change the routine of the city for the harmonious rhythm of Las Sierras.
They contacted me because they wanted to develop a project that would have a professional image and would stand out for its values and identity.
In addition to logo design, brand assets and branding strategy, I developed an inbound marketing strategy for social media positioning and customer acquisition.
I WORKED ON
+ Background research and branding questionnaire
+ Market research and benchmarking
+ Defining the brand core, storytelling, and brand archetype
+ Primary logo, secondary logo, and submark
+ Brand guidelines
+ Inbound marketing strategy
An elegant and delicate logo.
The illustration was inspired by a native shrub from Córdoba present in the land of La Dichosa: “Buddeja Cordobensis Griseb” or Salvia de la Hora.
I used a manual stroke to reinforce the idea of shelter, wild life, and closeness maintaining at the sae time a visual coherence with the delicate strokes of the words "La Dichosa."
For the words “Loteo de Campo”, I used a minimalist sans-serif typeface that allows the information to be hierarchized and gives the brand a corporate and formal touch.
HORIZONTAL LOGO VARIANT
Art direction for social media
+ To use high-resolution images that represent the brand's values.
+ For publications: to mix lifestyle images with informative text that adds value to the target audience.
+ To respect the font pairing, brand's logo and color palette as established in the brand manual.
+ To use images that have similar tones to those of the color palette.
+ To visually transmit elegance, tradition, love for nature and family, fun, outdoor activities and simple life.