LA DICHOSA

“La Dichosa Loteo de Campo” is a real estate development founded by five friends who love nature and outdoor life, with the desire to face a new challenge and change the routine of the city for the harmonious rhythm of Las Sierras.

They contacted me because they wanted to develop a project that would have a professional image and would stand out for its values ​​and identity.

In addition to logo design, brand assets and branding strategy, I developed an inbound marketing strategy for social media positioning and customer acquisition.

I WORKED ON

+ Background research and branding questionnaire

+ Market research and benchmarking

+ Defining the brand core, storytelling, and brand archetype

+ Primary logo, secondary logo, and submark

+ Brand guidelines

+ Inbound marketing strategy

Primary logo

An elegant and delicate logo.
The illustration was inspired by a native shrub from Córdoba present in the land of La Dichosa: “Buddeja Cordobensis Griseb” or Salvia de la Hora.
I used a manual stroke to reinforce the idea of ​​shelter, wild life, and closeness maintaining at the sae time a visual coherence with the delicate strokes of the words "La Dichosa."
For the words “Loteo de Campo”, I used a minimalist sans-serif typeface that allows the information to be hierarchized and gives the brand a corporate and formal touch.

HORIZONTAL LOGO VARIANT

SUBMARK

CORE

COLOR PALETTE

Art direction for social media

+ To use high-resolution images that represent the brand's values.

+ For publications: to mix lifestyle images with informative text that adds value to the target audience.

+ To respect the font pairing, brand's logo and color palette as established in the brand manual.

+ To use images that have similar tones to those of the color palette.

+ To visually transmit elegance, tradition, love for nature and family, fun, outdoor activities and simple life.

FONT PAIRING

APLICATIONS