DOÑA MARCELINA
Doña Marcelina is a company with more than 20 years of experience
in the industry of almonds and nuts.
Committed to the company from the heart and proud of the path traveled, all employees work hard to honestly grow the brand.
with confidence and dedication.
At Doña Marcelina, quality is prioritized over quantity. Each of its products follows a rigorous control and selection that guarantees each client a product adapted to their demands and needs.
I WORKED ON
+ Background research and branding questionnaire
+ Market research and benchmarking
+ Defining the brand core, storytelling, and brand archetype
+ Primary logo, secondary logo, and submark
+ Brand guidelines
+ Packaging
Primary logo
Un logotipo de estilo vintage en color natanja que permite diferenciar a la empresa de sus competidores.
Las manos reflejan la dedicación, entrega y el trabajo.
La flor de almendro y la almendra el resultado del esfuerzo y la abundancia de resultados.
Además, la flor de almendro representa el poder creador de la naturaleza y el respeto por los ciclos naturales: sembrar, cosechar y crear juntos, en cooperación, para vivir en equilibrio y beneficiarnos colectivamente.
LOGO VARIANTS
APLICATIONS
COLOR PALETTE
FONT PAIRING
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