BACK PEDAL

BackPedal is theft protection for e bikes using smart tech backed up by a 24/7 theft recovery team.

They are a startup working on smart tracking tech helping rapid response recovery agents get stolen bikes back quickly and safely.

PROJECT BRIEF

Back Pedal’s founders were looking for someone with an eye for design who could handle pretty much everything from brand identity, pitch decks and sales materials to redesigning the company website and potentially working on the mobile app design.

MY WORK

– Working with the co-founders.

– Creating a cohesive brand and visual identity. 

– Creating a pitch deck design from the wireframes.

– To design a slick B2B sales website.

BRAND IDENTITY DESIGN

1. Branding questionnaire

2. Market research and benchmarking

3. Defining the brand’s core values and brand archetype

4. Sharing mood boards

5.  Presenting two logo options

6. Choosing one logo option and refining it

WEBSITE DESIGN

Design thinking methodology:
empathize, define, ideate, prototype, test, and implement

Research, understanding the user’s needs

Generate ideas following the brand guidelines

Designing Low fidelity wireframes

Designing medium fidelity wireframes

Prototyping and testing on Figma

Designing high fidelity wireframes

Creating a Style Guide and UI  Kit

FASHION DESIGN

Designing jackets, tshirts and caps for the recovery agents

VISUAL GUIDE,
LOGO AND COLOR PALETTE

UNIFORM DESIGN

INVESTOR’S DECK

WEBSITE DESIGN