PRIVATE DINING MD

Private Dining Maitre D offers complete training for club restaurant service staff, designed especially with private clubs in mind.

PROJECT BRIEF & REBRANDING GOALS

The company’s founder was looking for a brand identity designer who could also design a website and diverse graphic design print pieces plus merchandising.

As the target audience was luxury clubs, the website had to represent luxury but also have a personal touch to stand away from big corporate consultancies. 

The identity needed to reflect their passion for service, golf, and gourmet cuisine.

MY WORK

Some of my tasks:

– Creating a cohesive brand and visual identity. 

– Designing the Website on Figma

– Designing the business card, brochures, and print menu design

– Collaborating with the founder to define a communication strategy
– Art Direction

The design process

– Branding questionnaire

– Market research and benchmarking

– Defining the brand’s core values and brand archetype

– Sharing mood boards

– Presenting two logo options

– Choosing one logo option and refining it

– Creating the brand guidelines