Lisa Henrekson is a clothing brand inspired by nature, for chic women who honor their femininity, sensibility, and freedom.
Her purpose is to create collections that uplift women’s energy making them feel comfortable and beautiful in all of her life’s
+ Background research and branding questionnaire
+ Market research and benchmarking
+ Core values, storytelling, and brand archetype
+ Primary logo, secondary logo, and submark
+ Brand guidelines
+ Label design
+ Textile design
+ Creative direction for social media
A delicate logo inspired by fashion and the botanical universe of the Ibiza island.
“Arsene” is a an elegant serif font perfect for a timeless identity with a fresh touch.
A variation of the main logo, used in situations when the main logo is not the best fit.
Lisa Henrekson’s submark is inspired by nature and Ibiza flora.