T.H.I.S STUDIO
Emi Japaz is an architect and artist. She designs innovative spaces with the aim of generating a positive visual and emotional impact on those who inhabit them.
A lover of the avant-garde trends and visual arts, her challenge was to find the common thread that integrates all the elements that inspire her: experimentation with materials, light, color, decomposition of pure geometric figures and the absence of elements.
I WORKED ON
+ Background research and branding questionnaire
+ Market research and benchmarking
+ Defining the brand core, storytelling, and brand archetype
+ Primary logo, secondary logo, and submark
+ Brand guidelines
+ Creative direction for social media
Primary logo
A minimalist, contemporary and daring logo, inspired by the visual style of luxury street style brands and the fashion industry.
The inverted word "studio" appeals to the creativity of the observer to understand its meaning and represents the possibility of creating new designs that break with the status quo without losing its functionality and impact.
SUBMARK
This isotype is inspired by the union of the S of thiS and the S of Studio.
The letters have been re-designed to achieve a recognizable logo through an abstract symbol of fluid organic lines.
VALUES
ART DIRECTION FOR SOCIAL MEDIA
COLOR PALETTE
FONT PAIRING
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