NOMNOMNOM

NOM NOM NOM

NOM NOM NOM is a healthy recipe online service founded in 2022 by Nataly, a certified dietitian, and Oscar Martinez, a generalist doctor, both independent professionals and parents of 3 boys.

The idea of the project was born from their necessity to feed their kids with a healthy diet that would cover all their nutritional needs in every stage of their lives while being able to work full time.

NOM NOM NOM aims to support time-strapped parents by inspiring them to make healthy changes in their family’s diet in a pleasant-effortless manner.

They contacted me because they needed a brand strategy, brand identity and a mobile app template design

MY WORK

+ Background research and branding questionnaire

+ Market research and benchmarking

+ Defining the brand core, storytelling, and brand archetype

+ Primary logo, secondary logo, and submark

+ Brand guidelines

+ Visual design for their tablet app

PRIMARY LOGO

A cheerful logo with a dynamic composition that reminds the joy of sharing homemade dishes with our beloved ones and the warmth of home.

The use of a bold display font in a “wavy” shape and a bright color reinforces the idea that cooking healthy meals can be fun and, intends to catch the eye of Millenial parents.