JARDÍN GALÁCTICO

“Jardín Galáctico” is a yoga studio imagined by Flor Rivas, fashion designer and Kundalini Yoga instructor.

In this space creativity and spirituality flow together. The purpose of the “Jardín Galáctico” is to prepare our “inner soil” to plant the seed that will make our unique reality bloom, aligned with our gifts and talents.

When she contacted me she wasn’t sure about how to merge creativity and yoga together, she needed the identity for her new studio but had a lot of questions regarding the goals and the message she wanted to convey to her audience.
After doing the branding questionnaire together she was already feeling much more organized and with a clear goal in mind.

This was a very interesting and complete project because I had the opportunity to design the logo and the brand identity system, a mural, a yoga mat and stationary.

I WORKED ON

+ Background research and branding questionnaire

+ Market research and benchmarking

+ Defining the brand core, storytelling, and brand archetype

+ Primary logo, secondary logo, and submark

+ Brand guidelines

+ Yoga mat design and illustration

+ Mural design

REVIEW

“The process of creating this together was beautiful, thousands of thanks, you have a great talent for ordering ideas, generating an identity with a strong, coherent structure and perfectly taking care of all the details. The most valuable thing for me is that you can put into words and images all the real and deep meaning, the essence of the authenticity of each project and the reason for that.

Your work is really very professional, you generate identity, order, structure, you have a lot of creativity and you are very funny. That is why the process becomes something beautiful with a lot of ingenuity to order heads as scattered and with crazy ideas like mine. infinite thanks"

Florencia Rivas, founder of "Jardín Galáctico"